Diamond Crown Maximus Toro No. 4 by J.C. Newman Cigar Company

In 2020, J.C. Newman Cigar Company is celebrating its 125th anniversary in business, but today we look at a cigar from a brand that was created for the company’s 110th anniversary, the Diamond Crown Maximus. It was back in 1996 when J.C. Newman launched the Diamond Crown brand for its 100th anniversary. Ten years later, the Diamond Crown Maximus would be launched, and would become the brand representing the most premium cigars in the J.C. Newman portfolio. Newman teamed up with Carlos Fuente to develop the best cigar possible using the best tobacco possible and the best rollers available. The Diamond Crown Maximus was intended to be a bolder and spicier offering under the Diamond Crown brand. Today we take a closer look at the Diamond Crown Maximus Toro No. 4

Diamond Crown Maximus is positioned as a three-way collaboration – consisting of the Newman family (who owns J.C. Newman and the Diamond Crown brand), the Fuente family (who handles production for the Diamond Crown Maximus), and the Oliva family (who grows the El Bajo wrapper) in Ecuador.

Without further ado, let’s take a closer look at the Diamond Brown Maduro No. 4 and see what his cigar brings to the table.


Blend and Origin

The blend of the Diamond Crown Maximus consists of Dominican tobaccos covered with the Ecuadorian El Bajo Sun Grown wrapper farmed by the Oliva family. El Bajo refers to the region where the wrapper is grown. The blend also features high priming “corona” from the tobacco plant.

Wrapper: Ecuadorian El Bajo Sun Grown
Binder: Dominican
Filler: Dominican
Country of Origin: Dominican Republic
Factory: Tabacalera A. Fuente y Cia

Vitolas Offered

The Diamond Crown Maximus is offered in seven ongoing production sizes. Each is presented in 20-count boxes.

Double Corona No. 1: 8 x 50
Churchill No. 2: 7 x 50
Pyramid No. 3: 6 3/8 x 50
Toro No. 4: 6 x 50
Robusto No.5: 5 x 50
Double Robusto No. 6: 5 x 56
Double Belicoso No 10: 6 3/4 x 54


The El Bajo wrapper of the Diamond Crown Maximus Toro No. 4 has a dark, almost milk-chocolate color to it. Upon closer examination, some darker mottling can be seen on the surface. The surface of the wrapper has almost a velvety-like complexion. There are some veins and some visible wrapper seams.

The band of the Diamond Crown Maximus has a complex design scheme to it. At the top, the band is gold and features a red crown surrounded by blue accents and gold stars. Below the crown is an orange ribbon design with the text “DIAMOND CROWN” in red. Below the ribbon is the text “MAXIMUS” in gold font on a black rectanglar background. Below the “MAXIMUS” text are a series of gold medallions. The lower part of the band has a white ribbon design with the text “IMPORTED HANDMADE” in blue font. In between that text is a small blue shield with a gold star. The design elements sitting on the lower center of the band rest on a triangle of red and orange diamond elements. The left side of the band has mostly a red and white stripe pattern with the text “MAXIMUS” in gold cursive font. The far right of the band has a small gold and red crown on a pale yellow diamond. A blue ring surrounds the diamond with the text “INTERNATIONAL” in gold font arranged in a curved fashion. Finally, the remainder of the band has orange, gold, blue, orange, and red design elements.

Diamond Crown Maximus Logo (Image Credit: J.C. Newman Cigar Company)


Pre-Light Draw

Prior to lighting up the Diamond Crown Maximus Toro No. 4, a straight cut was used to remove the cap. Once the cap was removed, it was on to the pre-light draw experience. The dry draw delivered notes of fruit, cedar, earth, and floral notes. This was an adequate pre-light draw. At this point, it was time to toast up the Diamond Crown Maximus Toro No. 4 and see what the smoking experience would have in store.

Tasting Notes

The Diamond Crown Maximus Toro No. 4 started out with notes of chocolate, cedar, fruit, and earth on the tongue. The chocolate and fruit notes became primary early on with the cedar and earth notes settling in the background. During the first third, a natural tobacco note displaced the chocolate note. The earth notes slowly increased. On the retro-hale, there was an additional layer of black fruit sweetness along with some black pepper notes.

As the second third of the Diamond Crown Maximus Toro No. 4 opened up, the natural tobacco and fruit notes remained primary. The cedar and earth notes remained secondary with a slight savory note entering the equation. The earth notes continued to increase in intensity. At the same time, the cedar notes started increasing in intensity. By the midway point, the earth notes joined the natural tobacco as the primary notes. Later in the second third, the cedar notes increased and the natural tobacco diminished into the background.

By the final third, the cedar notes displaced the earth as the primary note. There also was some black pepper that surfaced in the background. Both the earth and pepper joined the natural tobacco, fruit, and savory notes in the background. This is the way the Diamond Crown Maximus Toro No. 4 came to a close. The resulting nub was soft to the touch and cool in temperature.


There was some unevenness on the burn line of the Diamond Crown Maximus Toro No. 4 from time to time. This resulted in some frequent touch-ups. There were more touch-ups than I prefer, but in the end, this kept the burn line relatively straight and kept the cigar on a straight burn path. The ash had a silvery gray color. This wasn’t the firmest ash, but it wasn’t overly loose either. The burn rate and burn temperature were both ideal.

Burn of the Diamond Crown Maximus Toro No. 4


The draw to the Diamond Crown Maximus Toro No. 4 was on the open side. Normally I prefer a little more in the way of resistance on the draw, but in the end, the draw did not have any adverse effects on the overall smoking experience.

Strength and Body

In terms of strength and body, the Diamond Crown Maximus Toro No. 4 started out on the upper end of mild to medium. By the second third, the strength and body progressed to the medium range. The increase in intensity leveled off in the second third. When looking at strength versus body, both attributes balanced each other nicely with neither overshadowing the other.


Final Thoughts

While the Diamond Crown Maximus Toro No. 4 is not a cigar that will overpower you with strength or body, it’s a great example of a cigar that is full-flavored. Along the way there is a nice amount of complexity in terms of flavor nuances and flavor transitions. The problem was the balance in the second half as the increase in cedar notes really threw things off. The goal of this cigar was to produce a full-flavored and spicier cigar – and there certainly is a market for a cigar like this. While I do believe J.C. Newman delivers on producing a full-flavored, spicy cigar; it simply was one that didn’t fit my flavor profile. In the end at $14.75, I’d recommend trying a sample first and seeing if this is the right cigar for you.


Key Flavors: Earth, Natural Tobacco, Cedar, Black Pepper, Fruit, Savory Notes
Burn: Very Good
Draw: Very Good
Complexity: Medium to Full
Strength: Mild to Medium (1st Third), Medium (Remainder)
Body: Mild to Medium (1st Third), Medium (Remainder)
Finish: Very Good


Value: Try a Sample
Score: 89


News: n/a
Price: $14.75
Source: J.C. Newman Cigar Company
Brand Reference: Diamond Crown

Photo/Image Credits: Cigar Coop, except where noted