This week Alec Bradley Cigar Company announced the release of the Alec Bradley Project 40 Maduro – the second cigar in the company’s Experimental Series. It’s a follow-up to the original Alec Bradey Project 40 which landed the #3 Cigar of the Year on Cigar Coop in 2019.
‘Project 40’ is the name for a scientific concept used to help determine and influence a person’s mindfulness and happiness. The calming effects of premium cigars are rewarding to aficionados and lead to relaxation and the feeling of being in control. The Project 40 Maduro keeps to the theme of Alec Bradley founders Alan Rubin that cigars create a positive impact on both mind and body. Rubin contends that a cigar, with a proper blend and value proposition, is the key to taking control of your happiness.
The Project 40 Maduro incorporates a San Andres Maduro wrapper, a Brazilian binder, and Nicaraguan fillers. The cigar comes in three sizes: 05.50 (5 x 50, SRP $5.75/cigar); 06.52 (6 x 52, $6.25/cigar); and 06.60 (6 x 60, $6.50/cigar). Each cigar is presented in 24-count boxes. Production once again comes from J. Fuego Cigar Co. de Nicaragua factory in Estelí.
“The dark and rich Project 40 Maduro is another opportunity for Alec Bradley to enhance a positive experience through the tradition of cigar smoking,” commented Alan Rubin. “Premium cigar enthusiasts truly accepted the original Project 40 cigar line and the underlying concept that it demonstrates. Project 40 Maduro is the next chapter of the story.”
At a glance, here is a look at the Alec Bradley Project 40 Maduro:
Blend and Origin
Wrapper: San Andres Maduro
Binder: Brazilian Habano
Country of Origin: Nicaragua
Factory: J. Fuego Cigar Co. de Nicaragua
05.50: 5 x 50
06.52: 6 x 52
06.60: 6 x 60