The changes will involve a major reduction to the company’s field sales staff. Cigar Coop has learned that several sales representatives have already been notified of the changes and have been offered a severance package.
Vice President Jason Wood issued a letter announcing the changes and more details of the restructuring will be forthcoming in the upcoming weeks.
Dear Miami Cigar Family,
Many families begin as a small unit and then grow in numbers as the years progress. Ultimately, with that growth, there comes a time when family members need to make hard decisions for their own individual futures. Our Miami Cigar Family is no different. We, too, have reached that moment in our family history. It is with a heavy heart that I reach out to you today with an important update on actions we are taking as we move forward into the future.
Effective January 1, 2021, there will be a reorganization of the company’s business model. The changes include a restructuring of our field operations and management positions, affecting multiple divisions of the company. I do not take these actions lightly, but, while these decisions are not easy, they are necessary.
To our valued employees who are directly affected by these changes, I express my sincerest gratitude for all your hard work and dedication. I wish you the very best in your future endeavors and want you to know that you will ALWAYS be a part of the MIAMI CIGAR FAMILY.
To our loyal retailers, I would like to thank you for giving us the opportunity to serve your companies over the last 30 years and I look forward to many more of prosperity and mutually beneficial association. In the coming weeks, you will be receiving additional information about Miami Cigar’s changes, but rest assured that your needs will continue to be met by the same FIVE‐STAR service that you have come to expect from Miami Cigar & Company.
Thank you for your understanding, and please do not hesitate to reach out to me directly should you have any questions.”
Wood also commented, “the restructuring will affect multiple levels of the company including outside sales and management. Of course in the meantime should retailers have questions our office remains open until December 22nd at which time we will break for the holiday.”
Miami Cigar and Company was founded by Nestor and Marianna Miranda in 1989. The company distributes its own brands: Tatiana, Nestor Miranda, and Don Lino as well as handles U.S. distribution for La Aurora and Toscano.