Gabriel Alvarez, a long-time cigar industry veteran, passed away suddenly on October 25, 2021.
Alvarez worked on the retail and brand side of the cigar business. He was best known for his reputation as a brand launcher. In his career, Alvarez would introduce three separate cigar companies to the U.S. market. Few get the unique opportunity to introduce one brand to the U.S., let alone three. He did his job and did it well.
Alvarez first became known to cigar enthusiasts as the Operations Manager for Kuuts LLC. Kuuts LLC was the distribution arm for the cigar brands of Compañía Hondureña de Tabacos. In 2014, he moved to Maya Selva Cigars and was named U.S. Director of Sales. Maya Selva Cigars is a brand with a powerful presence and footprint in the European market and in his role, Alvarez was tasked with essentially launching the brand in the all-important U.S. market.
In 2016, Alvarez joined Casa Cuevas Cigars was named Director of Sales at Casa Cuevas Cigars. In this role, he was tasked with launching the cigar brands of the Cuevas family. The Cuevas family for many years have produced cigars for many well-known brands out of their Las Lavas factory in the Dominican Republic. It was in 2016 when the Cuevas family was planning on distributing and selling its own cigars, and Alvarez was given the task of introducing the brand to the U.S. market.
Alvarez left the cigar industry in 2019 and had been working outside the industry since then. He is survived by his wife Grace, two daughters, and a soon-to-be-born son.
Jay Davis
Nice tribute. He also opened a shop in Miami before going to work for Kuuts. I first met Gabe in 2013 soon after meeting Grace earlier that year. He always had a smile on his face and I always enjoyed smoking a cigar with him. He will be missed by all. My heart goes out to Gracie and their family.
Janine and Nick Perdomo
We are so saddened to hear of such tragic news. There are no words. Our heart goes out to Grace, the girls, Gabriel’s parents and her parents. Grace is an amazing and kind woman. We pray God’s strength and endurance during the challenges ahead. It would be a beautiful thing to help her and her family somehow collectively as an industry in any way we can. Nick and I would gladly contribute.
William Cooper
For those looking, a Go Fund Me page has been setup:
https://www.gofundme.com/f/help-grace-sotolongoalvarez?fbclid=IwAR27mEM_8yWG7vpbC69GjwXCaKkrv4T1hraPifKByRCKb41NVe6AlhWdyrM
Dan Sawalhi
Thank you Coop. For knowledge an amazing friend, husband, son and father , knowing the family I being close friend to Gabriel and Grace makes sooooo damn hard for me to comprehend or understand what happened, why ??? And why at this time, his family and the true love story they’re living now, the young family, the smiles on their faces, I pray for his wife and kids and the rest of the family ????