The Juan Lopez Selección Especial, a cigar exclusive to La Casa del Habano retailers and first previewed at the Festival de Habano XXII in 2020 has had its long-awaited official launch. This past weekend, Laguito 1492 (Cubacigar Benelux), the exclusive distributor of Habanos, S.A. for Belgium, the Netherlands and Luxembourg hosted a worldwide online launch of the cigar.
In addition, the Benelux market served by Laguito 1492 will be the first to smoke and taste the Juan Lopez Selección Especial.
The Juan Lopez Selección Especial commemorates two milestones – the 150th Anniversary of the Juan Lopez brand and the 30th anniversary of the Habanos S.A.’s La Casa del Habano franchise network.The Juan López Selección Especial measures 52 x 170mm (52 x 6 7/10) in size. It’s packaged in 25-count boxes.
Ernesto González, Operational Marketing Director, and Rodrigo González, Strategic Marketing Director of Habanos, S.A. in a press release commented, “Juan Lopez Selección Especial comes to surprise the most demanding aficionados with its exquisite aroma and excellent taste. 20 Regional Editions under this brand demonstrate its great acceptance in the different Habanos’ markets around the world.”
Jorge Pérez, Franchise Director of La Casa del Habano of Habanos, S.A., added “one of the most important things about La Casa del Habano is the exclusive and limited launching of products that are only commercialized at these points of sale. This is the case of the launching of Juan López Selección Especial, which is sure to be very well received by aficionados”.
Photo Credit: Habanos SA
