At the 2022 Premium Cigar Association (PCA) Trade Show, El Septimo Geneva unveiled three tabletop lighters, each with a retail price of $5.5 million dollars.
“We wanted to create lighters that the world has never seen before or may have never had the opportunity to get to see unless it is done by El Septimo” – commented Zaya S. Younan, Chairman & CEO of the company in a press release following the PCA Trade Show.
“We wanted to showcase El Septimo’s creativity, imagination and ability to create something so special. We have the strength and determination to showcase how we understand the luxury market and how masterfully we can transition our vision into fully functional products.This was a test of our creative design ability and our will to do something that has never been done before.”- added Mr. Younan.
Each of the three lighters corresponds to a cigar collection in the El Septimo portfolio.
The first lighter was designed after El Septimo’s line of cigars called Zaya Collection. It is the largest of the lighters. The company says this lighter is made of 105 separate pieces that were individually cast, polished and assembled together, with a total weight of 1200 grams of 18K solid yellow gold. The main concentration of the jewels used on this lighter are quality Rubies from Burma (present Myanmar) that were mined from Mogok Stone tract mines. There are four pieces of oval and two pieces of square-shaped rubies, with a total weight of 57.04 carats with VVS-quality round diamonds in six sizes, and a total weight of 44 carats. In total, this Zaya Collection lighter has 101.4 carats of precious stones.
The second lighter was designed after El Septimo’s Emperor Collection. The lighter has an image of Emperor Napoleon and is made of 80 separate pieces with 1000 grams of 18K solid yellow gold. The main concentration of stones used on this lighter is made of quality sapphires from Kashmir, India. The eight pieces of pear-shaped fine sapphires with two large round fine sapphires combine a total weight of 28.68 carats. This unique lighter has 13 different sizes of VVS quality round diamonds that have a total weight of 82.7 carats. The total weight of precious stones for this Emperor Collection lighter is 111.38 carats.
The third lighter was designed after El Septimo’s Sacred Arts Collection. This lighter is made of 89 separate pieces with 1000 grams of 18K gold. The eye-catching quality Colombian Emeralds used on this lighter are mined from Muzo Mine in the Northwest of Bogota, Colombia. The four pieces of emerald-cut and two pieces of round-cut fine emeralds constitute a total of 31.07 carats. The most important details of this lighter are the diamonds. The four pieces of large oval-shaped diamonds alongside other diamonds in round and baguette cuts create a combined weight of 72.80 carats, all of VVS quality, for a total weight of 103.87 carats.
At least two retailers told Cigar Coop they have purchased a lighter from this collection.