Cigar News: Southern Draw Cigars Expands Desert Rose Line

Southern Draw Cigars has announced it has added two ongoing regular production vitolas to its Rose of Sharon Desert Rose line. The first is an all-new size in the form of a 9 x 48 “A” size known as Boss Lady. The second brings a 5 x 58 Perfecto. The new Desert Rose sizes are a part of several line extensions Southern Draw has announced this past week.

The Boss Lady and 5 x 58 Perfecto join the Belicoso Fino and Lonsdale as regular production offerings under the Desert Rose line. Brimstone is an offshoot of Southern Draw’s Jacobs Ladder line. The Rose of Sharon line was introduced in 2017 and was positioned as a premium Connecticut Shade offering in the Southern Draw portfolio. In 2019, Southern Draw released Desert Rose as an offshoot of Rose of Sharon. The Desert Rose is a completely different blend from the original Rose of Sharon.

“Despite the active rumor mill, Southern Draw Cigars has been very busy over the last eighteen months, these new releases represent only a portion of the line extensions and new products that have been slated for Fall/Winter 2022. We continue to evolve our product lines striving for balance by expanding our most popular blends while we keep an eye on our goal of producing consistent and sustainable premium hand made cigars, each honoring the most influential people in our lives,” shared Alex Nungaray, the recently hired Operations Manager of Southern Draw Cigars in a press release. “Let’s take this opportunity to remind our partners and consumers that this is a family-owned brand that remains committed to our mission even in the ever-changing face of the industry, numerous challenges and supply chain interruptions,” continued Alex.

The Boss Lady is a nickname that Southern Draw owner Robert Holt has given to his wife. The 9 x 48 Gran Corona is the same size as the Jacobs Ladder Brimstone Un Presidente. Like the Un Presidente, the Boss Lady will be packaged in an individual petaca and packaged five petacas per accessory tray. A total of 50,000 Desert Rose Boss Lady cigars will be produced annually. Pricing is set at $15.00. These cigars have already arrived at some retailers.

Meanwhile, the 5 x 58 perfecto will be available in Southern Draw’s five-count sampler DRAWpaks with a total production of 50,000 cigars per year. The DRAWpaks are being used to address supply chain issues with getting boxes. Pricing is set at $11.99.

The Rose of Sharon Desert Rose has landed Southern Draw on the Cigar Coop Cigar of the Year Countdown, including 2020’s #13 Cigar of the Year for the Belicoso Fino and 2021’s #18 Cigar of the Year for the Lonsdale.

At a glance, here is a look at the Jacobs Ladder Brimstone line:

Blend and Origin

Wrapper: Ecuadorian Claro
Binder: Nicaraguan Habano (Condega)
Filler: Honduran Corojo ’99, Dominican Piloto Cubano
Country of Origin: Nicaragua
Factory: Tabacalera AJ Fernandez de Nicaragua