Cigar News: Altadis U.S.A. Launches H. Upmann The Banker Daytrader

H. Upmann has announced a new line extension to the H.Upmann The Banker line known as the H. Upmann The Banker Daytrader. It pays homage to H.Upmann founder Hermann Upmann, who was a banker and to the modern world of banking. The cigar has been introduced at Total Product Expo (TPE) 2023.

“This introduction is part of our plan to expand The Banker line with small productions of specialty cigars from the renowned Grupo De Maestros, of Tabacalera de Garcia in the Dominican Republic,” says Jennifer True, Senior Marketing Director in a press release.

The Banker Daytrader features an Ecuadorian wrapper over a Nicaraguan binder and a combination of Dominican and Nicaraguan fillers. The cigars come in three sizes: Robusto, (54 x 4 1/2), Toro (54 x 6), and Whale (6 x 60). Each is presented in ten-count boxes.

The Banker Daytrader logo used on the product’s primary and secondary packaging references the candlestick charts commonly used by stock traders. This design is featured on the secondary band over a striking shade of green. It also is featured on the boxes.

“While the world of finance may have changed over time, there’s something that has always remained consistent for H. Upmann, and that is the certainty that being true to innovation means being true to the brand’s DNA,” True added.

Ironically the cigar is scheduled to be released around tax day (April 15, 2023).

At a glance, here is a look at the H. Upmann The Banker Daytrader: