At the 2023 Premium Cigar Association (PCA) Trade Show, C.L.E. Cigar Company introduced the Asylum Cool Brew. This is the second Asylum brand to feature what the company called “aromatic flavors via exotic tobaccos.” The first was the recently announced Asylum 867.
In a press release, Christian Eiroa Founder and President of C.L.E. Cigar Company stated: “We believe that products like the Asylum Cool Brew and the earlier announced Asylum 867 will attract brand new cigar smokers to the Asylum brand.”
Tom Lazuka, C.L.E. Cigar Company VP of sales and co-founder of Asylum Cigars stated, “The rebellious personality of the Asylum brand allows us to create blends for those looking for something different. The Cool Brew opens a brand-new segment for us. The whole idea is to have fun and do different things with the Asylum brand.”
Asylum Cool Brew will be available in four sizes: 50 x 5 (SRP $10.00/cigar), 54 x 6 (SRP $11.00/cigar), 60 x 6 (SRP $12.00/cigar), and 70 x 7 (SRP $13.50/cigar). Each is presented in 25-count boxes.
Photo Credit: Erron Nielsen for Cigar Coop