One year ago, at the 2022 Premium Cigar Association Trade Show, Illusione Cigars showcased a comprehensive portfolio packaging rebrand. This included new packaging designs, new logos, and new vitola names. One year later, the first phase of this rebrand has been completed as the Original Documents and Singularé lines have been overhauled. Let’s catch up with the company and see how things are going.

While it wasn’t on display, Illusione is releasing an exclusive cigar to PCA attendees under its Cigares Prive brand. The company is not disclosing a lot of details other than that it will be a 6 x 50 Toro containing tobaccos from Honduras and Nicaragua and that it will be produced at Fabrica de Tabacos Raices Cubanas S. de R.L in Honduras. A total of 795 ten-packs will be allocated. Pricing is set at $9.95 per cigar or $99.50 per ten-pack. The cigar is expected to be released this summer.

Interview with Fred Rewey, Illusione Cigars

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Product Reports

• Illusione to Launch PCA Exclusive Cigar

Photo Credits: Cigar Coop