Drew Estate has announced it is discontinuing 16 SKUs across its portfolio, including from the Joya de Nicaragua portfolio. The announcement was communicated to retailers today in what has been termed a “product rationalization” for its portfolio. Notably, the Herrera Estelí Miami and Norteño are being discontinued. In addition, Drew Estate also communicated its 2025 pricing to retailers.
The products being discontinued are:
Herrera Estelí Miami
- Lonsdale
- Robusto Grande
- Toro Especial
Herrera Estelí Norteño
- Lonsdale
- Robusto Grande
- Toro Especial
Joya de Nicaragua Antaño 1970
- Gran Perfecto
- Lancero
Joya de Nicaragua Antaño CT
- Belicoso
Joya de Nicaragua Antaño Gran Reserva
- Belicoso
Joya de Nicaragua Dark Corojo
- Azarosa
Joya Black
- Double Robusto
- Nocturno
Joya Serie Cabinetta
- Corona Gorda
Joya Red
- Canonazo
- Short Churchill
Drew Estate says the discontinued SKUs will remain available until inventories are depleted. Drew Estate distributes Joya de Nicaragua in the U.S. market.
