Industry veteran Jaime Flórez-Estrada has joined Global Premium Cigars (GPC) as the new Global Chief Growth Officer. GPC is best known for producing the 1502 brand of cigars.
Flórez-Estrada will take on a leadership role at Global Premium Cigars after serving in executive positions at Drew Estate and, more recently, Royal Agio Cigars in their U.S. operation. In this new role, he will actively collaborate with President and Founder Enrique Sanchez to develop and execute global strategic plans.
“We are thrilled to welcome Jaime into the GPC cigar family as we prepare to take GPC to the next level,” commented GPC President and Founder Enrique Sanchez in a press release. “Jaime brings with him a wealth of industry knowledge and global leadership experience that will help strengthen our brands and position in the marketplace, as well as help accelerate momentum for GPC worldwide. His strong reputation in the industry and proven track record in brand building, business development, and commercial operations will perfectly complement my passionate focus on cigar blending and production, together enhancing our ability to offer cigar lovers everywhere truly unique cigar blend expressions that inspire and ignite the soul.”
Jaime Flórez-Estrada added, “I am delighted to join Enrique and the team at GPC during this exciting and pivotal point in the company’s journey. GPC is well-positioned to turn the corner, after 12 successful years establishing themselves as a legitimate and highly sought-after boutique cigar company, and I look forward to helping GPC realize its full potential. Thanks to Enrique’s deep-founded passion, cigar blending talent and commitment to his craft, he is producing some of the best, and most distinct, cigar tobacco expressions available anywhere today, founded on an authentic and uncompromising ethos that is deeply rooted in his Nicaraguan heritage. It’s refreshing to be part of a genuine, boutique cigar company culture that is first and foremost about delivering the highest quality possible and exceeding cigar enthusiast expectations regarding what a premium cigar experience could and should be.”
