Joya de Nicaragua will introduce a new cigar called Joya Red at the 2014 IPCPR Trade Show. Over the years, Joya de Nicaragua has built a reputation for strong and powerful cigars. The Joya Red is designed to show the company can make cigars outside that profile and make a cigar in the medium strength range
Last year, we did a feature story outlining changes happening at Joya de Nicaragua. A theme the company adopted was tying its rich history of the past to today’s contemporary culture. In a lot of ways, Joya Red is a reflection of this theme. Joya de Nicaragua says the Joya Red was a collaborative effort between the cigar industry’s youngest executive team (led by company President Juan Ignacio Martinez, age 31) and a team of experienced Master Blenders (led by Leonel Raudez, age 62).
At a glance, here is a closer look at the Joya Red:
Joya Red uses tobaccos from its home country of Nicaragua. To accomplish a tamer blend, the company said they moved away from their abundant use of ligeros and thick wrappers and made use of more viso leaves. The company also says the wrapper is a lower priming habano. The binder and filler come from Esteli, Jalapa, and Condega.
Wrapper: Nicaraguan Habano
Joya Red is being launched in four sizes:
Short Churchill: 4 3/4 x 48
Robusto: 5 1/4 x 50
Toro: 6 x 52
Cardinal: 5 1/2 x 54 (*)
(*) Update 6/11/14: Due to a name conflict, this vitola has been renamed to Canonazo.