|Viaje White Label Project TB#7
(Photo Credit: Viaje Facebook page)
As we noted from the IPCPR Trade Show, Viaje Cigars would be releasing a new installment of its White Label Project. A couple of weeks ago, word surfaced that this would be a petite lancero. Today details of this cigar, which will be called the Viaje White Label Project (WLP) TB #7 (stands for Test Blend) have been unveiled.
This will be Viaje’s first petite lancero measuring 6 x 40. It will be produced at the Raices Cubanas factory in Honduras. The TB#7 will be a Nicaraguan puro with all tobaccos from the Aganorsa farms. The cigars will be produced in bundles of 25 with a total of 300 bundles made.
The Viaje White Label Project TB#7 is the first White Label Project release by Viaje in 2014. In an announcement on the company’s Facebook page, Viaje explained the purpose of the White Label project:
What is the White Label Project? WLP serves many functions:
WLP is the vehicle by which we will release experimental blends, shapes, mash ups, factory errors, etc.
Cigar making is a creative process. Most consumers walk into a humidor and see the final product unaware of the countless hours that went into what they see on the shelf. Some cigars come together quickly while others take many months or even years. Along with finalizing a particular blend there is packaging to consider. Packaging is also a lengthy process which takes countless hours to finalize. During the cigar blending and packaging process, mistakes occur. For example, the wrong size gets rolled. A particular blend gets the incorrect wrapper. Cigar bands get printed with the wrong colors or fonts. The list is endless. Most often when a mistake is found, the cigars or packaging get scrapped and corrected. This is where WLP comes in. White Label Project embraces the factory faux paux. WLP brings the consumer behind the scenes to try cigars that would normally never make it to market. It’s a side to the cigar industry most never get a chance to see.
Quick, spur of the moment, factory to market blends are also released under the WLP label. Without the time consumptive process of packaging, one off blends can be rolled and released in no time. These blends may also serve as a gauge. If a certain WLP release gets a favorable response, you may see it released again as a new line.
At a glance, here is a look at the Viaje White Label Project TB#7:
Wrapper: Corojo 99, AGANORSA (Jalapa)
Binder: AGANORSA (Nicaragua)
Filler: AGANORSA (Nicaragua)
As mentioned the WLP TB #7 will be a petite lancero in a 6 x 40 frontmark.