Oettinger Davidoff AG has announced it will form its own subsidiary in Germany. The new subsdiary will have the primary responsibility of distribution of Davidoff brands in the German market. As a result, Oettinger Davidoff announced it is ending its current distribution relationship with Arnold Andre at the end of 2016.
“Germany is one of Oettinger Davidoff AG’s most important markets. Consequently, we would like to have a presence with our own subsidiary here as well, just as we already do in all our other key markets, such as the USA, Spain, France, Asia etc.”, commented Oettinger Davidoff CEO Hans-Kristian Hoejsgaard in a press release. “We would like to thank Axel-Georg Andre, Rainer Göhner and the entire Arnold Andre team for their commitment over the last four years, with which they have marketed Davidoff and all other brands in our portfolio in Germany.”
Martin Kaufmann, Senior Vice President Europe & Global Travel Retail, adds: “The independent structure is intended to make it possible for the German subsidiary to respond more directly to changes in the market, and to be an indispensable business partner for our customers.”
It was back in October 2011, when it was announced the Arnold Andre would handle distribution of Davidoff products in the German market.