Foundation Cigar Company has announced that Miami Cigar and Company will be the exclusive distributor for its newly announced Upsetters brand. Upsetters is the second brand released by Foundation Cigar Company, the company founded by Nicholas Melillo. The agreement comes as the new brand is set to release just before the 2016 IPCPR Trade Show. In addition, Foundation Cigar has said it plans to name a brand manager for The Upsetters.
It was back in May when Foundation announced Upsetters, a brand that is highlighted by the incorporation of Jamaican tobacco. The brand will consist of eight offerings – five with a Claro wrapper, two with a maduro wrapper, and one with a candela. Each of the offerings incorporate both Nicaraguan and Jamaican tobacco.
In a press release, Miami Cigar and Company President Jason Wood commented, “We could not be happier to be introducing this innovative product to the market. Upsetters is the perfect addition to our portfolio and we can not wait to release this product in the US.”
Melillo commented, “We are anticipating rapid interest and growth with The Upsetters brand, and I’m confident that the already in-place and highly professional Miami Sales and Distribution infrastructure will spread the brand evenly with brick-and-mortars coast to coast. Above and beyond Miami’s involvement, I am supremely excited to announce the appointment of a Brand Manager for the Upsetters next week.”
Miami Cigar also distributes the La Aurora and Viva Republica brands. The company also distributes its own brands including Tatiana, Don Lino, and the Nestor Miranda brands.
For further information on the Upsetters, see our story we did on the brand.