Matt Booth‘s hiatus from the cigar business is over. Today, Cigar Aficionado confirmed news of Matt Booth’s return after a six-month break. Booth’s return is initially focusing on two collaborations with good friend Robert Caldwell.
Yesterday, news of a Booth/Caldwell collaboration surfaced as several retailers reported getting shipments of such a cigar.
There are two projects in place. The first is called Hit & Run. Cigar Aficionado reported the duo worked with Tabacalera William Ventura to produce the line. The blend consists of an Ecuadorian Habano wrapper, Indonesian binder, and Dominican filler. The cigar is being offered in five sizes, each packaged in ten-count boxes: 6 x 46, 6 x 54, 4 3/4 x 52, 6 x 50 (piramide), and 5 1/8 x 60.
For the second project, called The Truth, Cigar Aficionado reported the duo is teaming up with AJ Fernandez. The cigar is a Nicaraguan puro offered in five box-pressed sizes: Short Churchill (5 1/2 x 48), Robusto (5 x 52), Toro (6 x 52), Lonsdale (6 1/2 x 44), and Toro Grande (6 1/2 x 56).
Cigar Aficionado reported a production of 100,000 cigars per project. Booth told Cigar Aficionado it has not been determined if this is a one and done project or an ongoing limited production.
The two cigars are not being branded as Room 101 releases and Booth was vague about the future of cigars under that brand.
Early this year, Booth’s Room 101 brand and Davidoff ended its production and distribution agreements. Booth was noncommittal when we discussed plans for a return to the industry in May on the Prime Time Show.
Both Caldwell and Booth had been friends for quite a while. This was evident when this author interviewed them in a (somewhat bizarre) segment in 2015.
As for the cigars, they are expected to be showcased at the 2017 IPCPR Trade Show. Hit & Run was the cigar that was sent to select retailers. The Truth is expected to ship in September.
Photo/Video Credits: Stogie Geeks, except Prime Time Show.