When it comes to the Garcia family and My Father Cigars, the IPCPR Trade Show usually doesn’t bring a ton of new and/or showcased products. At the 2017 IPCPR Trade Show, the company had two featured products – which was par for the course. This year the company made a decision to expand its core eponymous My Father brand and bring a predicate (pre-2007 grandfathered) product back into the spotlight. These were two strategic moves that made a lot of sense for My Father – namely expand your best known brand and take advantage of the grandfathered products you have in the portfolio.
The eponymous My Father brand is best known for its two Habano blends: My Father and My Father LeBijou 1922. Over the past three years, the line has been expanded to include other wrapper options. In 2014, the My Father line added a Connecticut Shade wrapper offering with the My Father Connecticut. Last year, a Sumatra wrapper offering was unveiled with My Father The Judge. This year, it was a Mexican Rosado Oscuro wrapped offering called My Father La Opulencia.
In addition to the Mexican wrapper, the My Father La Opulencia features a double binder and filler that comes from the Garcia family farms in Nicaragua La Opulencia is available in six box-pressed sizes: Petite (4 1/2 x 48), Corona (5 x 46), Robusto (5 1/2 x 52), Toro (6 x 54), Super Toro (6 x 60), and Toro Gordo (7 x 56). Each is packaged in 20-count boxes.
While My Father Cigars has said it never totally went away, the company announced earlier this year that Vegas Cubanas would now once again be a regular offering in the company’s portfolio.
Vegas Cubanas was originally created in 2003 by Don Pepin Garcia prior to the launch of My Father Cigars and thus qualifies as a predicate blend under the FDA Deeming Rule. At the time, the cigar was produced at Garcia’s El Rey de los Habanos factory in Little Havana. Sometime after My Father Cigars was formed, Vegas Cubanas was pulled out of regular production, but My Father has said it still had been produced for select accounts.
Production for Vegas Cubanas has now moved to the My Father Cigars factory in Estelí, Nicaragua. The blend for Vegas Cubanas consists of a Corojo wrapper and Nicaraguan tobaccos grown and harvested at the Garcia family farms in Nicaragua. The cigar is being launched in six sizes: Coronas (5 1/2 x 44), Invictos (5 x 50), Generous (6 x 50), Delicious (7 x 50), Imperials (6 1/8 x 52), and Magnates (7 5/8 x 49). Each is packaged in 25-count boxes.
Finally, new packaging for Vegas Cubanas was also introduced.
Photo Credits: Cigar Coop