In addition to taking on new responsibilities as General Manager, Giannini will also continue his role as Creative Director. His General Manager responsibilities will have both the sales and marketing organizations of Ventura Cigar Company reporting to him. At the same time, he has responsibilities for the development and execution of Ventura Cigar Company business strategies. He will also be involved with laying out company objectives, visions, and product development while at the same time keeping operations going and driving overall growth.
“I am so proud and honored to accept my new responsibilities as Ventura Cigar Company’s General Manager,” said Giannini in a press release. “As we continue to receive top ratings for our Archetype, PSyKo, and Case Study brands, we’re also forging bold, straight paths toward new products and steady growth. This move is really a natural progression of my career and will be a seamless transition as the brands evolve.”
“Elevating Michael Giannini to the role of General Manager was a no-brainer,” commented Jason Carignan, CMO of Kretek, parent company of VCC. “I’ve been very impressed with his detailed knowledge of the industry, products, channels, and customers. And his passion for pushing boundaries, creating excitement, and guiding the Ventura Cigar Company brand in new directions is limitless. I am confident that Michael will do a remarkable job in his new position and know that the Ventura Cigar Company will benefit greatly from his leadership and ability to successfully drive and champion our sales teams and their continuing success.”
“VCC has assembled a passionate team of talented professionals with skills and capabilities that are second-to-none,” added Giannini. “I am proud to lead this extraordinary group of people and believe that together we’ll truly go far in bringing VCC and its products to new heights.”
Giannini is best known for his long career at General Cigar Company that spanned from 2000 to 2016. During that tenure, Giannini rose to become the company’s creative director and director of innovation.
Photo Courtesy of Ventura Cigar Company.