JSK Cigars, which has operated an online store to sell its products direct to consumer, has announced it is shutting down the e-commerce site.

According to company founder Riste Ristevski, the move comes as the company has been making a stronger push into the brick and mortar retail segment. Concurrent with this strategy, JSK is returning to the IPCPR Trade Show for the first time since 2016 after skipping last year’s trade show.

JSK Cigars has built up a loyal following over the past few years. 2018 has marked a year of change from both a production and distribution end. At the start of 2018, the company announced moving out of the NOA factory.  The switch away from its e-commece site now brings a change to the distribution end.