At the 2018 IPCPR Trade Show, Alec Bradley launched a maduro offering known as Magic Toast.
The blend for Magic Toast features a dark Honduran leaf, a double binder from Nicaragua and Honduras as well as filler tobaccos from Honduras and Nicaragua. The cigars are available in three sizes (Robusto, Toro, and Gordo).
While promoted as a “mystery cigar” to one media source, Magic Toast had been released as a Stealth blend in 2016. A stealth product is a cigar that has had virtually no marketing and for the most part has been sight unseen before arriving at a retail cigar establishment. While this is not an entirely new concept to the cigar industry, stealth products began showing up in 2016 right around the time U.S. Food and Drug Administration regulations would go into effect. Under the regulations, any blend introduced before August 8th would require pre-market approval. Magic Toast is one of the stealth blends shipped just before the deadline.
At a glance, here is a look at the Alec Bradley Magic Toast:
Binder: Honduran, Nicaraguan
Filler: Honduran, Nicaraguan
Country of Origin: Honduras (Fabrica de Tabacos Raices Cubanas S. de R.L.)
Robusto: 5 x 52
Toro: 6 x 52
Gordo: 6 x 60
Photo Credit: Cigar Coop