The long-awaited Major Announcement took place at the 87th International Premium Cigar and Pipe Retailers (IPCPR) Convention on June 28th. To nobody’s surprise, the renaming of the IPCPR to the Premium Cigar Association (PCA), the new mission of the organization to include consumers, and subsequent consumer day called CigarCon was the lion’s share of the announcement.
News of the PCA and CigarCon leaked out June 19th but had not been addressed publicly until the June 28th in a session hosted by Executive Director Scott Pearce.
The audio for the June 28th announcement and subsequent press conference for the media is below (apologies for audio issues, please listen at higher volume)
Cigar Coop will have further analysis and breakdown of the announcements.