Back in April, Alan Rubin founder of Alec Bradley Cigar Company, announced he acquired a majority stake in Lars Tetens brands. The acqusition would establish a partnership between Lars Tetens Brands founder Lars Tetens and Alan Rubin. Today details of the lines being re-introduced to the market were announced. The lines will be showcased at the 2019 IPCPR Trade Show scheduled to open June 29, 2019, in Las Vegas.

Lars Tetens has called its cigars “conditioned cigars”, using a “conditioning process” of essential oils and botanicals into the cigars.

“This is a very unique opportunity for Alec Bradley and Lars Tetens. We sifted through a ton of Lars’s grandfathered blends and lines and found the most unique items to feature as our first foray into the world of Lars Tetens,” said Director of Sales and Marketing Jonathan Lipson in a press release.

“As we are reacquainting the cigar world to Lars Tetens cigars,” added Alan Rubin, “Lars and I made a conscious decision to color code the boxes to represent the flavor and body levels of the cigars. Blue is mild, white is medium, orange is full and red is ‘Sweet N Spicy.’ All of the boxes feature original graffiti artwork from Lars himself. Our goal is to expose as many cigar enthusiasts to Lars’s products in the easiest way possible. This is a very exciting opportunity and it is time to bring the Lars name back to prominence where it belongs!”

There are seven premium lines are being reintroduced:


Cubagua gets its name from the smallest and least populated in a chain of islands off the coast of Venezuela. The blend offers what has been described as “complex, yet balanced blend offering earth, creamy and delicately spicy notes.”

Robusto: 5 x 50
Toro: 6 x 50
Churchill: 7. x 50
Gordo: 6 x 60


This is considered the most premium offering in the Lars Tetens line. It’s a limited production line that features larger ring gauged pigtailed/closed foot medium bodied cigars. The two sizes are presented in 20-count boxes.

Big: 6 X 52 Torpedo (SRP $45.00)
Bigger: 6 X 60 (SRP $50.00)

Serie D

Serie D is considered a fuller bodied line. It emphasizes the importance of ligero, the boldest part of the tobacco plant. It is offered in three sizes: Pricing is set at $10.85-$12.90 per cigar.

Robusto: 5 x 50 (25-Count Boxes)
Toro: 6 x 50 (25-Count Boxes)
Gordo: 6 x 60 (20-Count Boxes)


SS stands for “Spicy Sweet” and is described as a medium bodied line that “features a spicy/sweet tip” that is unique to Lars Tetens. It is offered in three sizes – each presented in 25-count boxes. Pricing is set at $9.85 to $11.25 per cigar.

Robusto: 5 x 50
Toro: 6 x 50
Churchill: 7. x 48

Sutton Place

Sutton Place pays homage to a famous street in Manhattan. It is available in four sizes. Each is presented in 25-count boxes except the Petit Corona in 30-count boxes. Pricing is set at $6.75-$11.20 per cigar.

Petit Corona: 4 x 52
Robusto: 5 x 50
Toro: 6 x 50
Churchill: 7. x 48

Steam Punk

Steam Punk is meant to offer “an experience to both the novice and connoisseur cigar smoker alike. The medium bodied cigar features a full flavored smoking experience that can be appreciated by all levels of cigar smoker.”  Steam Punk will be offered in 25-count boxes in two sizes.

Robusto: 5 x 50 (SRP $9.95)
Toro: 6 x 50 (SRP $11.60)

Phat Cigars

Phat Cigars is a line within a line providing a variety of offerings for different profiles. All are offered in 30-count boxes except the Churchill which is offered in 20-count boxes)

Brief XTC: 6 x 60 ($14.25/ cigar) – a mild offering
Royal: 6 x 44 ($11.75/cigar) – a medium offering
Asadachi: 6 x 50/60  ($15.50/cigar) – a medium offering
Shorty Natural – 5 1/4 x 50 ($11.75/cigar) – a medium offering
Sun Fook Ka: 6 1/2 x 44 ($12.00/cigar) – a fuller offering
Churchill : 7 1/2 x 50 ($15.50/ cigar)

While the partnership between Rubin and Tetens is a separate company, Rubin’s Alec Bradley Cigar Company will be handling sales and distribution.