The Undercrown ShadyXX, a cigar that was showcased at the 2019 IPCPR Trade Show is now on its way to Drew Diplomat retailers.
The origins of the ShadyXX actually trace back to 2014 when Drew Estate and Shady Records collaborated for the Undercrown ShadyXV to commemorate Shady Records’ 15th anniversary. The cigar was originally released as a Detroit, Michigan regional exclusive and was a 5 x 50 box-pressed belicoso based on the Undercrown Corona ¡Viva! blend. The ShadyXX returns with the same size and same blend, but some upgraded packaging – and will now be offered to Drew Diplomat retailers.
In a press release, Paul Rosenberg, Shady Records’ President said, “Getting this cigar out in stores feels a lot like releasing a great album that we’ve created and subsequently marketed in some ways. For instance, the most satisfying and exciting part of the process is getting the public’s reaction to the product once it drops, and in this case I think they will be really pleased. This cigar is just a great luxury smoke perfect for reflecting on the highlights of the last 20 years.”
From the Wynwood Safehouse, Jonathan Drew Founder and President of Drew Estate exclaims, “For 20 years, Shady Records has been a respected powerhouse in the music industry and industry disrupter. Having this opportunity to partner with Rosenberg and the Shady team on a project this important and historic is an honor and testament to each other’s creative spirit, work ethic, and respected disciplines. I’m especially proud of the project and our continued partnership with Paul and the Shady Records team.”
For more information on the Undercrown ShadyXX, see our 2019 IPCPR Pre-Game Coverage:
Photo Credit: Drew Estate