At the Tobacco Plus Expo (TPE) 2020, Fratello Cigars will launch three new bundle offerings: Fratello Blu, Fratello Rosso, and Fratello Verde.
Fratello Blu features a Maduro wrapper, while the Fratello Rosso is a Havana offering. Fratello Verde is a Connecticut Shade offering. Production for all three lines comes from the La Aurora factory in the Dominican Republic. All three blends will be offered in two sizes: Robusto (5 x 50) and Toro (6 x 50). Each is packaged in 15-count bundles. Pricing is set at $3.25 per cigar with shipping to retailers set for March 15, 2020.
“Fratello lovers that want a little extra bang for their buck,” Omar de Frias. “This is an exciting time for us as we’re diving into a new segment of the market, one that we hope will grow our family and our footprint in the industry.”
Fratello is one of many premium cigar companies unveiling new products at TPE. This year, TPE has offered incentives for brands to introduce new products at this year’s trade show. TPE 2020 opens January 29, 2020, in Las Vegas Nevada.
Photo Credit: Fratello Cigars