This summer, Joya de Nicaragua will introduce a fourth size to its Cinco Décadas line with El Doctor. It’s a 6 x 52 Torpedo that is meant to be a tribute to company Chairman Dr. Alejandro Martinez Cuenca.
“Giving identities to these special products is one of the most exciting things we do when we are about to release one of these gems that we have created at the factory. With Cinco Décadas it hasn’t been easy, as we want to recognize all the important icons or milestones that have shaped our history in the last five decades. For me it was very touching when our agency and marketing team proposed to me to name this vitola after my father, because it was a realization of how much he has been an influence to all of us,” said Juan Ignacio Martínez, Executive President in a press release.
Each size of the Cinco Décadas line has paid homage to something. Diadema (6 x 54) paid homage to the first size made at Joya de Nicaragua. El General (7 x 50) paid homage to one of the pioneers of tobacco. Last year, El Fundador (6 x 54) paid homage to company founders Simón Camacho and Juan Francisco Bermejo. Now El Doctor pays homage to Dr. Cuenca.
A total of 600 ten-count boxes of El Doctor will be produced. In addition, there will be 600 boxes of the other three sizes released in 2020. They will be distributed exclusively to Drew Diplomat retailers. Pricing for the El Doctor is set at $20.00 SRP per cigar. Plans are for El Doctor to ship in July.
Details of the Cinco Décadas blend have not been disclosed.
“Cinco Décadas is the cigar we are most proud of in Joya de Nicaragua. We are truly limited in the amount of cigars we can roll in this blend, because we use our most talented torcedores and because we use the best tobacco in our factory. Our plan is to release one new size every year until the next big anniversary, but this year we may have another surprise, so stay tuned,” added Daniel Barrios, Global Commercial Director of Joya de Nicaragua.
At a glance, here is a look at the Joya de Nicaragua Cinco Décadas:
Blend and Origin
Joya de Nicaragua has not disclosed the blend components in the Cinco Décadas:
Wrapper: Not Disclosed
Binder: Not Disclosed
Filler: Not Disclosed
Country of Origin: Nicaragua
Factory: Fábrica de Tabacos Joya de Nicaragua SA
El Doctor: 6 x 52 (Torpedo)
Diadema: 6 x 54
El General: 7 x 50
El Fundador: 6 x 52
Photo Credit: Joya de Nicaragua