Alec Bradley Cigar Company has announced that the Alec Bradley Magic Toast Box Pressed Gran Toro will be an exclusive offering to retailers who attend the Premium Cigar Association (PCA) Trade Show this summer. The line extension to the popular Alec Bradley Magic Toast line will be limited to 1,000 24-count boxes.
The Magic Toast made its debut at the 2018 PCA Trade Show. The cigar had been touted as a “Mystery Release” with no information released on the cigar until was unveiled at the Trade Show. The Magic Toast went on to place number 23 on the 2018 Cigar Coop Cigar of the Year Countdown.
Produced at the Raices Cubanas factory in Danlí, Honduras, the blend for the Magic Toast Box Pressed Gran Toro features a Honduran wrapper, a double binder (one Nicaraguan, one Honduran), and a combination of Honduran and Nicaraguan tobaccos. The Gran Toro is a 6 x 54 size offering. The 24-count boxes will feature a “guarantee seal” indicating PCA 2021 attendee exclusivity. Pricing has been set at $11.00 MSRP. Alec Bradley is expecting the cigars to ship in the later part of Q3 2021. Sales are being limited to U.S. retailers.
“The Premium Cigar Association and this trade show are very important for the future of our industry,” said Alec Bradley founder Alan Rubin in a press release. “With the Magic Toast Box Pressed Gran Toro, we are presenting something special for the retailers that are in support of our industry and this trade show. Now, more than ever, it is important that we stick together as one unified industry, and the PCA trade show is the best vehicle to achieve this.”
The Premium Cigar Association Trade Show opens July 10 in Las Vegas. Alec Bradley is the second company to announce details on its PCA Trade Show exclusive offering, joining Rocky Patel Premium Cigars who announced earlier this year that the Rocky Patel Sixty would be a PCA Exclusive.
At a glance, here is a look at the Alec Bradley Magic Toast Box Pressed Gran Toro:
Blend and Origin
Binder: Honduran, Nicaraguan
Filler: Honduran, Nicaraguan
Country of Origin: Honduras
Factory: Fabrica de Tabacos Raices Cubanas S. de R.L.
Photo Credits: Alec Bradley Cigar Company