The newly rebranded Luciano Cigars has named Ed Trevino its Director of Sales. It’s the first move in what the company is describing as building a “dream team.” Trevino comes into the role at Luciano Cigars with 28 years of industry experience. Treviño will begin leading the sales sector of Luciano Cigars as the company transitions to its own independent US distribution.

“Treviño’s priorities are people, character, and growth, so he is a great representative of the values shared by all who work at Luciano Cigars,” commented Luciano Meirelles, President & Co-Founder, in a press release.

“We are so excited and thankful to have Ed come on board as our Director of Sales. To see how our values, grit, and commitment to this industry align has been truly inspiring, ” added Tiago Splitter, Co-Founder.

“We are so proud to announce Ed Treviño has joined our team. Ed is a remarkable leader, whose character and humility always stand as a foundation for his leadership. It’s a gift to have him – I have no doubt about it!” added Meirelles.

Luciano Cigars will begin its own distribution effective November 1st. In the meantime, Trevino will work with existing retailers to initiate their new accounts with Luciano Cigars.

Photo Credit: Luciano Cigars