Luciano Cigars has announced its first release for 2024, Underrated.

Luciano Cigars describes Underrated as an affordable luxury cigar. The blend features a Mexican San Andres wrapper. The fillers feature Connecticut Broadleaf and Ecuadorian HVA, customarily seen as wrappers, alongside Pueblo Nuevo Medio Tiempo. It’s available in four sizes – each presented in 20-count boxes: Corona Gorda (5 5/8 x 46, $7.50 SRP); Robusto Extra (5 1/2 x 50, SRP $7.90); Toro Especial (6 1/4 x 52), and Sublime (6 1/2 x 54, SRP $8.50). Production comes from the Luciano Cigars Factory in Estelí, Nicaragua.

“After months of seeing Luciano experimenting with these tobaccos, I was in awe when he gave me a mystery to smoke at our factory in Nicaragua last summer. This cigar is a tribute to Luciano’s imagination. His ingenious use of high-quality leaves in non-traditional roles brings forth an unparalleled sensory journey, proving that magnificence often lies unnoticed,” says Ed Treviño, Vice President of Sales of Luciano Cigars.

In terms of the story behind the release, Luciano Cigars says Underrated will challenge the essence of value.

“The story of ‘Underrated’ is about surprise – the unexpected pleasure of discovering something remarkable where one least expects it,” said Luciano Meirelles, President/Founder of Luciano Cigars.

Underrated will ship to retailers in January 2024.

Photo Credit: Luciano Cigars