At the 2024 Premium Cigar Association (PCA) Trade Show, General Cigar Company introduced a lancero size to its Cohiba Riviera line.

When it was introduced, Cohiba Riviera marked a couple of firsts for the Cohiba brand: Cohiba Riviera is the first Mexican wrapped and first box-pressed offering. With the Lancero line extension, it now introduces another first – the first Lancero in General’s Cohiba brand.

The name Riviera comes from the region of San Andrés Tuxtla Valley, where the wrapper comes from. In addition to the San Andres wrapper, the Cohiba Riviera features a Honduran-grown Connecticut binder and filler tobaccos that include proprietary Honduran Jamastran and Honduran La Entrada, as well as Nicaraguan Condega and Nicaraguan Estelí.

Like the rest of the Cohiba Riviera line, the Lancero is box-pressed vitola. It comes in a 7 x 38 format packaged in 15-count boxes. The Cohiba Riviera Lancero comes in at a price point of $14.99 SRP/cigar.

In a press release, Cohiba Brand Ambassador Sean Williams said, “The Lancero is a sophisticated vitola, and it was with great intention that we chose to debut this format under the Riviera line. Cohiba Riviera embodies the brand’s style and substance in a classically modern way, and our resurgence of this classic size feels new and contemporary in its box-pressed format, especially under the Riviera umbrella.”

The Cohiba Riviera is shipping to retailers on May 1.

At a glance, here is a look at the Cohiba Riviera:

Blend and Origin

Wrapper: San Andres Tuxtla
Binder: Honduran Connecticut
Filler: Honduran (Jamastran, La Entrada), Nicaraguan (Condega, Estelí)
Country of Origin: Nicaragua
Factory: STG Estelí

Vitolas Offered

Lancero: 7 x 38 ($14.99/SRP/cigar, 15 count boxes)
Robusto: 5 x 52 ($19.99 SRP/cigar, 20 count boxes)
Toro: 6 1/2 x 52 ($21.99 SRP/cigar, 20 count boxes)
Perfecto: 6 x 60 (S$23.99 SRP/cigar, ten-count boxes)

Photo Credit: Cigar Coop