La Aurora has announced the La Aurora Preferidos Hors D’Age 2021 LE will be featured at the Total Product Expo (TPE) 2023. This is the first time the Hors D’Age has been released in over two years. Hors D’Age stands for “beyond time” and the line is known for the extra aging process that is […]
“The Fernando León Edición Limitada Belicoso restores my faith that there are still some limited edition cigars worth chasing.”
La Aurora Cigars has announced the formation of La Aurora USA LLC (LUSA). With the establishment of this new entity, LUSA will assume from Miami Cigar and Company all sales and marketing efforts for La Aurora’s cigar brands in the U.S. At 30+ years, this ends one of the longest sales and distribution agreements […]
At Tobacco Plus Expo (TPE) 2022, La Aurora Cigars would introduce a new offering known as the La Aurora Especiales. This was the culmination of what La Aurora Cigars has described as a six-year project working with some of its key retail partners. During this project, La Aurora solicited input from about 100 retailers who […]
Miami Cigar & Company and its long-time strategic partner La Aurora didn’t have a lot of new products, but at the same time this still proved to be quite a busy booth. The theme for both Miami Cigar and La Aurora was the families behind the brand – namely Nestor Miranda and the late Fernando León. […]
La Aurora has been a company that embraces its history. As 2022 is the first of two major milestones – what would have been the 100th birthday of Don Fernando León – I’d have thought it would be more emphasized. The next milestone is the 120th anniversary of the factory in 2023. While it’s premature […]
With 2022 being the 100th birthday of the late Don Fernando León Asensio, La Aurora Cigars has been putting emphasis on the Fernando León brand. This year, La Aurora Cigars will make available to retailers at the Premium Cigar Association (PCA) Trade Show, the La Aurora Family Reserve Fernando León Legacy Lancero. This is a […]
At the 2021 Premium Cigar Association (PCA) Trade Show, La Aurora Cigars released a limited edition cigar called the La Aurora Fernando León Limited Edition Belicoso. The cigar is in honor of the late Fernando León, the father of current La Aurora Cigars President Guillermo León and son of La Aurora founder Eduardo León Jimenes. […]
At the Tobacco Plus Expo (TPE) 2022, La Aurora Cigars is showcasing a limited edition cigar known as La Aurora Especiales. This is a cigar that was derived from input from the retailer community. The concept of La Aurora Especiales involved including input from about 100 retailers who visited the factory and smoked test blends […]
In 2020, La Aurora Cigars would release its first exclusive cigar for the Tobacconist Association of America (TAA) and it would be simply titled “La Aurora TAA Exclusivo.” La Aurora was one of two cigar manufacturers contributing a cigar for the first time to the TAA Exclusive Series (the other was Villiger Cigars). With La […]
