While we didn’t expect many 80 ring gauge cigars to be introduced at the 2015 IPCPR Trade Show, leave it to Matt Booth to throw a curveball. Booth is introducing a line extension to his value-priced Big Payback line skewed toward big ring gauges. The Big Payback Jaquemate will be an 8 x 80 bellicose. It was showcased at the 2015 IPCPR Trade Show and is scheduled to ship in late August, 2015.
The Room 101 Big Payback was introduced in 2014. Not only did the line introduce the first 70 ring gauge for Room 101 and Davidoff, it introduced the brand’s first Nicaraguan puro. The 8 x 80 Jaquemate still is a Nicaraguan puro, but now introduces the first 80 ring gauge in the Davidoff portfolio.
When Room 101 Big Payback was announced, it was positioned as follows:
“Over the past few years, the Room 101 Brand has come to be a success in a myriad of dimensions. Now I propose we give back to those who helped us get there in the first place. The cigars in this series are priced well below where they should be. This is a Payback of a different sort – my payback to you for the support and dedication over the years.”
At a glance, here is a look at the Room 101 Big Payback line:
Country of Origin: Honduras
Pricing on the Room 101 Big Payback Jaquemate is $8.95. It is packaged in 30 count boxes. The Chavala is also packaged in 30 count boxes while the Hueso and Culero are packaged in 50 count boxes.
Jaquemate: 8 x 80
Chavala: 5 x 50
Hueso: 6 x 60
Culero: 7 x 70