At the 2016 IPCPR Trade Show, Emilio Cigars launched its first two new blends in the post Gary Griffith era. One of those two new blends is a collaboration being done at the Fabrica Oveja Negra factory called the Emilio Cavatina.
Cavatina refers to a simple song or melody, properly one without a second part or a repeat.
The Cavatina was launched in three sizes: Rothschild (4 1/2 x 48), Toro (6 x 50), and Gran Toro (6 x 60). Each of the three sizes are packaged in 20 count boxes.
In addition to the Emilio Cavatina, Emilio also launched the new Emilio Fifteen at this year’s trade show. Both brand incorporate the Emilio logo that was introduced last year. These launches are the first by Emilio in nearly two years.
Emilio Cigars is a part of Boutiques Unified, the distribution company owned by Scott Zucca. The brand rose to prominence with Gary Griffith who served as the Brand Developer. Along the way, it became a core brand under the “House of Emilio” distribution arm. At its peak, House of Emilio distributed nine different brands. At the start of 2016, House of Emilio rebranded itself as Boutiques United, then Boutiques Unfiied. It also has streamlined down five brands. Griffith retired from Emilio Cigars in 2015. Since then, the Emilio Cigars has been relatively quiet – until this year’s IPCPR Trade Show.
Meanwhile earlier this year, James Brown’s brands out of Fabrica Oveja Negra joined Boutiques Unified. This includes both Black Label Trading Company and Black Works Studio. Brown is currently the only factory owner in Boutiques Unified. Since joining Boutiques Unified brands Nomad Cigar Company and now Emilio have leveraged the factory.
Photo Credit: Cigar Coop