In 2018, Joya de Nicaragua will celebrate 50 years in business. While the company was has not announced specific plans around how they will commemorate that milestone, this year Joya still showcased a new product, a new packaging design, and a new sampler.
Joya de Nicaraguan’s signature release was the Joya de Nicaragua Antaño Gran Reserva. Keep true to the roots of the Antaño line, the Joya de Nicaragua Antaño Gran Reserva is a Nicaraguan puro. It features a Nicaraguan Corona Oscuro wrapper, a Nicaraguan binder, and fillers from Condega, Estelí, and Jalapa. The differentiating factor is contains aged fillers up to five years. It’s what the company calls a more “mature and refined” version of the original Antaño 1970.
The Joya de Nicaragua Antaño Gran Reserva is available in three sizes: Belicoso (6 x 54), Robusto Grande (5 1/2 x 52 Box Pressed), and Gran Cónsul (4 3/4 x 60). Each is packaged in 20 count boxes.
New packaging was introduced for the Joya de Nicaragua Antaño Dark Corojo. This was to introduce boxes and bands to be more consistent with Joya de Nicaragua’s other Antaño branded offerings.
Finally, Joya de Nicaragua introduced a new five-count sampler containing the three blends of its Joya line in a 6 x 52 Toro size. The sampler comes with two Joya Red, two Joya Black, and one Joya Cabinetta.
As it has been for the past several years, Joya de Nicaragua was a part of the Drew Estate booth. Drew Estate also handles distribution in the U.S. for Joya de Nicaragua.