At the 2018 IPCPR Trade Show, Joya de Nicaragua will launch the fourth installment of its Joya line with Joya Silver. Joya Silver brings an all box-pressed multi-national blend into the Joya de Nicaragua portfolio. The cigar is the latest that coincides with the company’s 50th anniversary.
Joya Silver consists of an Ecuadorian Habano wrapper, a San Andres binder, and all-Nicaraguan fillers. The cigar is available in four sizes: Corona, Robusto, Toro, and Ultra (Corona Gorda). Each size is presented in 20-count boxes.
“With each Joya, we’ve aimed to cater to modern aficionados by accompanying them through their smoking journey, from beginners to connoisseurs; the line-up represents an evolution of flavor and complexity, each blend being a distinct and peculiar perspective of Nicaraguan tobacco interfused with leaves from other origins. Another feature of our Joya line is that it comes at incredible retail price. With Joya Silver we’re expanding this experience with a medium to full blend,” said Juan Martínez, Joya de Nicaragua Executive President in a press release. He continued, “Together with already popular Joya variants, Silver will continue to generate excitement among modern smokers and make their taste exploration much more rewarding.”
“In the year of our 50th anniversary, we want to be recognized as a cigar factory that delivers the expected timeless quality of a Nicaraguan cigar, but that is also willing to evolve and take on new challenges. On top of creating a cigar for the Joya Line with a more complex flavor profile, we wanted to create a strong visual impact. Joya Silver’s packaging is probably the edgiest in our portfolio, making it a smoke that shines.” added Mario Pérez, Joya de Nicaragua’s General Manager.
Joya Silver joins Joya Red (Nicaraguan puro), Joya Black (San Andres Maduro), and Joya Cabinetta (Ecuadorian Connecticut and Criollo wrapper).
Meanwhile Joya Silver joins the re-packaged Joya Clasico and Joya de Nicaragua Antaño Gran Reserva Presidente as cigars coinciding with the company’s 50th anniversary.
At a glance, here is a look at the Joya Silver:
Blend Profile
Wrapper: Ecuadorian Habano
Binder: San Andres Mexican
Filler: Nicaraguan
Country of Origin: Nicaragua (Fábrica de Tabacos Joya de Nicaragua SA)
Vitolas Available
Corona: 5 1⁄4 x 42 (MSRP $6.30/cigar)
Ultra: 6 1⁄4 x 46 (MSRP $6.30/cigar)
Robusto: 5 x 50 (MSRP $7.10/cigar)
Toro: 6 x 52 (MSRP $7.80/cigar)
Image/Photo Credits: Joya de Nicaragua
