General Cigar will be looking for a new President. Today Scandinavian Tobacco Group announced that Régis Broersma, President of General Cigar and Senior Vice President of Scandinavian Tobacco Group’s North America Branded Business Division has accepted a new role in Scandinavian Tobacco Group (STG) and will be relocating to Europe shortly to take over the responsibility of the company’s Smoking Tobacco & Accessories Division. Scandinavian Tobacco Group will now begin a search for a new President.
Régis Broersma has been with Scandinavian Tobacco Group since 2002. After working his way up through the company he was named President of General Cigar in 2016. In 2018, he added Senior Vice President of the North America Branded Business Division to his responsibilities.
While Scandinavian Tobacco Group searches for a new President of General Cigar and Senior Vice President of the STG North America Branded Business Division, Broersma will continue to lead these units along with Gene Richter VP US Sales Premium and will take on the further responsibility of Mass Market Sales US, Commercial Excellence and Contract Manufacturing. The latter two roles will be on an interim basis until a successor for Régis Broersma has been identified.
In a press release announcing the change, Régis Broersma commented: “I have thoroughly enjoyed my time in the US and with General Cigar – and will surely miss both the organization, our customers, business partners and of course the premium cigar category. I look very much forward to my new challenge and am confident that the current leadership team and the business as a whole is well-equipped to deliver greatness going forward.”