ATL Cigar Co has announced it has shifted production of its ATL Black line to Tabacalera Pichardo. In addition, it has added a second size to the line in the form of a 6 1/2 x 56 Gran Toro.
The ATL Black was originally developed by Jesus Martinez and produced in New York at the Martinez Cigars factory. When it was released it was originally placed in limited production. The move to Tabacalera Pichardo will allow ATL to take advantage of the factory’s recent expansion.
The re-released ATL Black features the same San Andres wrapper, but now has a binder from the Masaya region of Nicaragua and Nicaraguan fillers from Estelí (via ASP), Jalapa, and Pueblo Nuevo. Tabacalera Pichardo will now produce the Torpedo and the new Gran Toro. Pricing is set at $11.49 and $12.49 for the Torpedo and Gran Toro respectively.
In a press release explaining the move, ATL Cigar Co. President Leroy Lamar said, “We always loved the blend of the ATL Black, so when we brought it to Luciano and Pichardo, we wanted to keep the core flavor of ASP tobacco as well as the mix of ‘fuerte’ and ‘suave’ which is more unique in our Maduro. Luciano retained the essence of what makes the ATL Black so special, but he also gave it greater depth and nuance. So for our customers, this will be the ATL Black they love, only a little better.”
It is anticipated the revamped ATL Black line will be showcased at the 2022 Premium Cigar Association Trade Show slated to open July 9th, 2022 in Las Vegas, Nevada.
At a glance, here is a look at the revamped ATL Black:
Blend and Origin
Wrapper: San Andres Mexican
Binder: Nicaragua Masaya
Filler: Nicaraguan (Estelí, Jalapa, Pueblo Nuevo)
Country of Origin: Nicaragua
Factory: Tabacalera Pichardo
Torpedo: 6 x 52
Gran Toro: 6 1/2 x 56