In 2010, this author attended his first IPCPR (now PCA) Trade Show. One company that became the talk of the trade show was a little brand out of New Hampshire known as 7-20-4 cigars. The story of the brand was quite interesting. A retailer by the name of Kurt Kendall had acquired a brand created in 1874 named 7-20-4 that had gone defunct. Kendall had resurrected the brand and created a cigar. Since then the brand has extended to five core blends with some limited edition cigars along the way. For 2022, Kendall brought a new exclusive cigar for PCA attendees.
The new PCA Exclusive is a Box Pressed Perfecto based on the eponymous 7-20-4 blend. Last year, this line moved production to the J. Fuego factory and received an updated blend. The new perfecto measures 6 x 54 and is the first box-pressed offering by 7-20-4. Kendall says this cigar will be “made to order” based on the amount of orders that took place at the PCA Trade Show.
In other news, the 7-20-4 Trade Show marked the first one for new National Sales Director James Shaffer. Shaffer is best known for his time at Nat Sherman International where he also was a National Sales Director.
2022 is a big year for 7-20-4 as the brand will celebrate its 150th anniversary. No specific details were announced on what the company has planned for that milestone.