At Total Product Expo (TPE) 2023, ATL Cigar Co. will release its fifth regular production line, Wise Blood.

Wise Blood was the name of the first novel by Georgia author Flannery O’Connor. Wise Blood tells the story of a Southern veteran in the mid-20th century, a man of deep faith who struggles to reconcile his convictions with his lived experience. According to ATL Cigar Co. the novel’s own contradictions are reflected in a cigar blend that is balanced and sweet.

In a press release, ATL Cigar Co. President Leroy Lamar says, “Flannery O’Connor and her Southern Gothic portfolio have had a profound influence on me. Wise Blood, in particular, helps me wrestle with faith, race, my relationships with my co-founders, and frankly, my place in this world. We are proud to create a cigar that reflects these deep questions and commemorates such an important work and author.”

The blend itself is described as a mild to medium-bodied offering. Wise Blood features an Ecuadorian Habano Rosado HVA wrapper, Ecuadorian Connecticut binder, and filler from three Nicaraguan regions. It is offered in four sizes, each presented in 20-count bundles and boxes. Production comes from the Luciano Cigars factory in Estelí, Nicaragua. It’s the third ATL Cigar to be created in partnership with Luciano Meirelles, and its the first ATL CIgar to be produced and distributed exclusively through Meirelles’ new Luciano Cigars operation. Pricing ranges from $9.99 through $11.49.

TPE 2023 takes place from February 22, 2023 through February 24, 2023.

At a glance, here is a look at the ATL Wise Blood:

Blend and Origin

Wrapper: Ecuadorian Habano Rosado HVA
Bider: Ecuadorian Connecticut
Filler: Nicaraguan
Country of Origin: Nicaragua
Factory: Luciano Cigars Factory

Vitolas Offered

Lonsdale: 6 1/2 x 42 (SRP $9.99/cigar)
Robusto Extra: 6 x 50 (SRP $10.49/cigar)
Robusto: 5 1/4 x 54 (SRP $10.99/cigar)
Gordito: 4 x 60 (SRP $11.49/cigar)

Photo Credits: ATL Cigar Co/Luciano Cigars