Oveja Negra Brands has announced the Black Label Trading Company Santa Muerte, a cigar first introduced in 2016, will become a core line in the portfolio. The debut of Santa Muerte as a core line will take place at Total Product Expo (TPE) 2023 in Las Vegas.

Since its initial release in 2016, the Santa Muerte has been a small batch offering released on a periodic basis.

The blend features an Ecuadorian Habano binder over fillers from the Dominican Republic, Nicaragua, and Mexico. It is being released in three sizes – each in 20-count boxes. Returning sizes include the Short Robusto (4 3/4 x 52) and Corona Gorda (5 1/2 x 48). In addition, a new 6 1/2 x 42 Petite Lancero has been added. Production comes from Oveja Negra Brands’ Fabrica Oveja Negra in Estelí, Nicaragua.

“This is a great addition to our core line. It was last released in 2018 as a limited release and we have had many requests for its return. We revamped the artwork, giving it a white background with added silver details in a white box. It’s a medium-bodied cigar with an Ecuadorian Habano wrapper. It features six filler tobaccos which create a very unique and rich flavor profile. You experience layer upon layer of coffee, malt, spice and cocoa,” said James Brown, creator of Black Label Trading Co. and partner at Fabrica Oveja Negra.

TPE takes place from February 22, 2023, through February 24, 2023, in Las Vegas, Nevada.

At a glance, here is a look at the Black Label Trading Company Santa Muerte line:

Blend and Origin

Wrapper: Ecuadorian Habano
Binder: Ecuadorian Habano
Filler: Nicaraguan, Dominican, Mexico
Country of Origin: Nicaragua
Factory: Fabrica Oveja Negra

Vitolas Offered

Short Robusto: 4 3/4 x 52 (MSRP $11.00)
Corona Gorda: 5 1/2 x 48 (MSRP $11.00)
Petite Lancero: 6 1/2 x 42 (MSRP $10.50)

Photo Credit: Oveja Negra Brands