Fiat Lux Tenebrus

Luciano Cigars has announced it will move production of Fiat Lux to Tabacos de Oriente and will add a new limited edition called Fiat Lux Tenebrus. The move began a new manufacturing partnership with Tabacos de Oriente, the factory owned by the Plasencia family and located in Honduras. Both the regular production Fiat Lux out of Tabacos de Oriente and Fiat Lux Tenebrus will debut at the 2024 Premium Cigar Association (PCA) Trade Show in Las Vegas.

The move of Fiat Lux to Tabacos de Oriente will allow Luciano Cigars to enhance its production capabilities at its factory in Nicaragua.

“We are very pleased to welcome Luciano and his family to produce some of their brands in Honduras. This new production is in line with our strategy to put the name of Honduras on high by manufacturing brands like Luciano’s. This production links the relationship of friendship and respect between the two families who have always been known by supporting the communities where they operate,” commented Nestor Andrés Plasencia, CEO Plasencia Cigars a press release.

Regarding the new limited edition cigar, the name Tenebrus comes from the Latin word ‘Tenebris,’ meaning darkness. The concept came from Joshua Beaver, Luciano Cigars Midwest Regional Sales Representative. “Our meetings are always full of philosophical discussions,” said Beaver. “In our company everyone has a voice and I’m honored to have somehow contributed to the development of this brand.”

According to Luciano Cigars:

Tenebrus embodies the philosophical journey from “darkness into light,” mirroring the Latin expression ‘Fiat Lux’ (let there be light). This connection not only highlights the profound depth of the blend but also the enlightening experience it promises to offer.

The blend for Fiat Lux Tenebrus features a dual wrapper—each tobacco fermented for over five years. The first wrapper is a Honduran Habano wrapper from Azuacualpa, Olancho, from the Plasencia San Agustin farm. The second is an Ecuadorian Sumatra wrapper. Both wrappers cover a blend of Nicaraguan tobacco for filler and binder.

“Discovering that wrapper from the San Agustin farm was a moment of serendipity and tradition entwined. When I was invited into their pre-industry, revealing those precious, aged leaves—a mere small pilón left in existence called my attention—it felt like uncovering treasure. These wrappers, grown in the lush fields of Olancho, carried a story in each vein, a narrative of legacy and innovation. It was in that moment, surrounded by the scent of heritage and the warmth of friendship and brotherhood, that Tenebrus began to take shape. Crafting Tenebrus wasn’t just about creating another cigar; it was an homage to tradition, a nod to the exceptional, and a celebration of the endless possibilities when passion meets partnership,” explained Luciano Meirelles, President of Luciano USA.

Fiat Lux Tenebrus comes in one vitola measuring 6 1/2 x 52. There will be 1,500 ten-count boxes. The cigar has an MSRP of $22.00/cigar.

Luciano Cigars will contribute a portion of the proceeds of Tenebrus to Plasencia’s “Soul from the Earth” foundation to honor the late Conrado Plasencia. Conrado was the factory director of Tabacos de Oriente and passed away in September 2023.

“Only two months after these events we lost a great visionary, a friend and Brother, Conrado Plasencia. In honor of Conrado’s lasting legacy, Luciano Cigars is proud to contribute a portion of the proceeds from Tenebrus to Plasencia’s “Souls from the Earth” Foundation. This initiative is more than a gesture of respect; it’s a continuation of the values Conrado championed—community support and education. Through this contribution, Tenebrus embodies not just the pinnacle of craftsmanship but also a beacon of hope and progress, celebrating the light Conrado brought to this world,” added Meirelles.

The PCA Trade Show opens in Las Vegas, Nevada, on March 23, 2024.

At a glance, here is a look at the new Fiat Lux Tenebrus:

Blend and Origin

Wrapper: Habano Azuacualpa- Olancho, (Honduras), Ecuadorian Sumatra
Binder: Nicaraguan
Fillers: Nicaraguan
Country of Origin: Honduras
Factory: Tabacos de Oriente

Vitolas Offered

Vitola: 6 1/2 x 52

Images and Photos supplied by Luciano Cigars