Today, Davidoff announced its plans to return to the Premium Cigar Association (PCA) Trade Show in 2025. With Davidoff’s planned return slated for next year, this marks the last of the Big Four companies (Altadis, Drew Estate, Scandinavian Tobacco Group, and Davidoff) to return to the PCA Trade Show. Davidoff’s return means a return for not just the Davidoff brand but also several sub-brands such as Camacho, AVO, and Zion.
In a press release, Zak Medwin, Ad Interim President & Commercial Director, comments: “I’m very pleased that in recent conversations with PCA leadership, we have found closer alignment and a shared vision of shaping our beautiful industry’s future. The PCA event is more than just a trade show for us — it is an opportunity to reaffirm our commitment to the premium cigar industry and our valued business partners. We are looking forward to spotlighting our iconic brands, connecting with all industry stakeholders, and continuing to strengthen our long-standing partnerships.”
In 2020, Altadis USA, STG, Davidoff, and Drew Estate announced they were withdrawing from the PCA Trade Show. At the time, the withdrawal was due to issues with the PCA’s direction, as 2023 saw Altadis and STG return to the Trade Show. Drew Estate returned earlier this year. With Davidoff returning, it will mark the first time the Big Four is back at the Trade Show together since 2019.
My job at PCA is done. This was goal one when elected. The PCA staff did a remarkable job in achieving this.
Well done.