Luciano Cigars’ Underrated, a collaboration between Luciano Meirelles and NBA great Ron Harper, is adding a new 6 x 60 Gordo size known as Summer Breeze.

Like the rest of the Underrated line, the Summer Breeze features a Mexican San Andres wrapper. The fillers feature Connecticut Broadleaf and Ecuadorian HVA, which are customarily seen as wrappers, alongside Pueblo Nuevo Medio Tiempo. Summer Breeze becomes the fifth size of the Underrated line. Pricing for Summer Breeze is $9.99 per cigar and is packaged in 20-count boxes.

The name “Summer Breeze” came about when Harper and Meirelles played golf together. As they reached the 10th hole, a refreshing summer breeze hit them. This happened while they were enjoying a sample of the new size of the Underrated cigar. The two were inspired by the experience of smoking a cigar outdoors. As a result, they decided that “Summer Breeze” perfectly captured the essence of this new vitola.

“The introduction of ‘Summer Breeze’ is a testament to our commitment to innovation and excellence,” said Luciano Meirelles, President and Founder of Luciano Cigar, in a press release. “We are constantly pushing the boundaries of what is possible in cigar making, and this new size truly captures the essence of our blend. It’s a celebration of the unexpected pleasures that our cigars bring to enthusiasts around the world.”

Harper added: “I am incredibly proud of the Underrated brand and the partnership with Luciano Cigars. The blend that Luciano has put together is nothing short of amazing. In my 40 years as a cigar smoker, I’ve never experienced a large ring gauge like the 6 x 60 with this amount of flavor. It’s a game-changer in the world of cigars.”

Underrated Summer Breeze commences shipping on August 10, 2024.

Photo Credit: Luciano Cigars