Today Drew Estate made the first of what is anticipated to be a series of product launches at the 2018 IPCPR with its Factory Smokes by Drew State brand. This is a brand that introduces a value-priced bundle offering into the portfolio of Drew Estate brands.
Factory Smokes by Drew Estate will consist of four distinct blends: Factory Smokes Sweet, Factory Smokes Maduro, Factory Smokes Shade, and Factory Smokes Sun Grown. The company said it is rolled by the same pairs that create Drew Estate’s premium brand. The company is able to keep pricing economical due to the bulk manufacturing and less expensive bundle packaging.
In a press release announcing Factory Smokes by Drew Estate, Jonathan Drew, Founder & President of Drew Estate opined, “Our expansion in the bundle business was a decision we did not take lightly. Bundles aren’t glamorous and the efficiency required to produce them effectively is not easily reached, which is why there aren’t a ton of entrants innovating in the value priced space. This is long overdue for Drew Estate, and when we reached the production scale required to compete we knew we wanted to do what we do, and disrupt the space with an innovative, deep value line of quality smokes for a broad set of thrifty individuals.”
The company says shipping for Factory Smokes by Drew Estate will begin in July.
At a glance here is a look at the Factory Smokes by Drew Estate line.
Factory Smokes Sweet
Wrapper: Habano
Binder: Indonesian
Filler: Indonesian
Country of Origin: Nicaragua (La Gran Fabrica Drew Estate SA)
The Factory Smokes Sweet is available in 20-count bundles. Pricing is per bundle.
Robusto: 5 x 54 (MSRP $36.00)
Toro: 6 x 52 (MSRP $42.00)
Churchill: 7 x 50 (MSRP $46.00)
Belicoso: 6 x 54 (MSRP $48.00)
Factory Smokes Maduro
Wrapper: Maduro
Binder: Indonesian
Filler: Indonesian
Country of Origin: Nicaragua (La Gran Fabrica Drew Estate SA)
The Factory Smokes Maduro is available in 25 count bundles. Pricing is per bundle.
Robusto: 5 x 54 (MSRP $40.00)
Toro: 6 x 52 (MSRP $42.50)
Churchill: 7 x 50 (MSRP $45.00)
Gordito: 6 x 60 MSRP $52.50)
Factory Smokes Shade
Wrapper: Shade Grown
Binder: Indonesian
Filler: Indonesian
Country of Origin: Nicaragua (La Gran Fabrica Drew Estate SA)
The Factory Smokes Shade is available in 25-count bundles. Pricing is per bundle.
Robusto: 5 x 54 (MSRP $40.00)
Toro: 6 x 52 (MSRP $42.50)
Churchill: 7 x 50 (MSRP $45.00)
Gordito: 6 x 60 (MSRP $52.50)
Factory Smokes Sun Grown
Wrapper: Sun Grown Habano
Binder: Indonesian HK
Filler: Indonesian HK
Country of Origin: Nicaragua (La Gran Fabrica Drew Estate SA)
The Factory Smokes Sun Grown is available in 25-count bundles. Pricing is per bundle.
Robusto: 5 x 54 (MSRP $40.00)
Toro: 6 x 52 (MSRP $42.50)
Churchill: 7 x 50 (MSRP $45.00)
Gordito: 6 x 60 (MSRP $52.50)
Photo Credit: Drew Estate