Cigar Coop has learned that the Jack Toraño era at General Cigar is over. Toraño will be leaving the company before the end of 2018. No further details on the split were given.
It was in 2011 when Toraño joined his cousins Carlos and Charlie Toraño in the cigar business as Marketing Manager at Torano Family Cigars. Following the acquisition of the Torano brands by General Cigar, Torano joined Duran Cigars as a Marketing and Sales Manager. In June 2016, Toraño reunited with his family’s brand when he joined General Cigar in a consultative role as Brand Ambassador for Toraño before that turned into a permanent role six months later.