This year, J.C. Newman Cigar Company will bring an exclusive offering to Tobacconist Association of America (TAA) retailers as a part of the 2019 TAA Exclusive Series. This offering is the Brick House Ciento Por Ciento and it’s based on a cigar originally released in Germany.
The phrase “ciento por ciento” means 100 percent, and that is best to describe the Ciento Por Ciento. It’s a cigar that consists of 100% Nicaraguan tobaccos, produced at J.C. Newman’s PENSA factory in Nicaragua. The company describes the wrapper as a Habana seed, corojo leaf grown in Jalapa. While the size released for Germany was a belicoso, the size being released for the TAA is a 6 1/4 x 54 toro. Production is limited to 500 25-count boxes.
Typically TAA Exclusive Cigars are unveiled at the annual convention and made available to the approximately 80 retail members. The members come together at the annual convention and collectively make high volume purchases on cigars in exchange for exclusive promotions and pricing.
While other companies are expected to make TAA releases, very few make formal announcements on the products being offered to the TAA. The TAA also does not make formal announcements. The Brick House Ciento Por Ciento joins Crowned Heads’ The Angel’s Anvil 2019, Eiroa Jamastran, E.P. Carrillo La Historia 656, La Palina Silver Label, Nat Sherman Timeless Limited Edition TAA Exclusive, and Don Pepin Garcia Original TAA Exclusive Limited Edition 2019 as TAA releases Cigar Coop has been able to confirm thus far.