In 1998, Villiger Cigars released a cigar to Europe known as La Meridiana. Now over two decades later, the cigar is coming to the U.S.
The Villiger La Meridiana pays homage to an often forgotten 19th-century Cuban factory named “La Meridiana.” It was owned by Pedro Murias and was once one of the most well-known cigar factories in Havana, Cuba. Because of unrest in Cuba during the 1898 war of independence, Murias was forced to sell the factory.
During several trips that Villiger Chairman Heinrich Villager took to Cuba, he learned about the name and tradition of the factory and decided to make a brand to pay homage to it.
This past summer at the 2018 IPCPR Trade Show, La Meridiana was on display for retailers and the company had said there were plans to launch it in the U.S.
Villiger La Meridiana is a 100% Nicaraguan puro. It is available in five sizes, each presented in ten-count boxes. It originates from the Joya de Nicaragua factory in Estelí, Nicaragua.
In a press release announcing Villiger La Meridiana, Rene Castaneda President of Villiger North America said, “We feel that it is the perfect time to launch the Villiger La Meridiana to the US consumer. The Villiger La Meridiana is an exceptionally elegant and flavorful cigar that I am confident will satisfy the cigar connoisseur. We look to begin shipping to retailers in March of this year.”
Blend and Origin
Country of Origin: Nicaragua
Factory: Fábrica de Tabacos Joya de Nicaragua, S.A.
Corona: 5 1/2 x 42 (SRP $6.50)
Robusto: 5 x 50 (SRP $7.50)
Torpedo: 6 x 52 (SRP $8.00)
Churchill: 6 7/8 x 48 (SRP $8.50)
Toro Box Pressed: 6 x 54 (SRP $10.60)
Photo Credits: Villiger North America