El Septimo Geneva has announced it is teaming up with Corona Cigar Company to brand its own new Sarasota, Florida flagship location’s lounge into an El Septimo Cigar Bar & Lounge. The new lounge is located on N. Lemon Avenue, Sarasota, Florida, and becomes Corona’s fifth Central Florida Cigar Superstore. Corona Cigar Company is owned by Tanya and Jeff Borysiewicz.

“We have been working very hard to increase our retail presence in strategic locations to better service the continuous growth in demand for our cigars. We have tripled our production outputs and increased our retail presence by 300% over the last 6 months. We started working with Corona Cigar Company less than 18 months ago, and we have been pleasantly surprised by the growth we have had in their retail stores. They know our cigars very well, and they are one of our top performing retailers in the country. This agreement to rename their flagship store into an El Septimo Lounge is another testament as to how well our cigars have been received by their customers,” says Zaya Younan, CEO of El Septimo in a press release.

“What sets this location apart from other Corona Cigar Company locations will be the El Septimo Lounge: an exclusive lounge dedicated to a luxury brand of cigars that produces some of the finest ultra-premium cigars, accessories, and spirits in the world. El Septimo has been a successful brand for us in our other locations, and we are happy to expand on that by dedicating our new Sarasota V.I.P Lounge to them. We have experienced success with El Septimo cigars from the first day we started carrying their brand, and our customers love their products. This is a very innovative company that continues to come up with exciting and powerful products that we have not seen in the industry. El Septimo has completely elevated the industry and smoking experience, and so we definitely need to be a part of their growth,” states Jeff Borysiewicz.

“I have been impressed with El Septimo since I first stepped in their booth at the PCA trade show. I loved the look and I loved the service and attention to detail on their luxury accessories on display. After smoking an El Septimo cigar, I knew I wanted them on our shelves. Meeting Zaya was brilliant, and his energy reflected the passion for his products and for this industry. El Septimo is a breath of fresh air, and their drive and enthusiasm are second to none. I am super excited to team up with Zaya, Sherry and their outstanding team on our brand new first ever exclusive V.I.P lounge,” states Tanya Borysiewicz.

El Septimo has already announced lounges in Los Angeles, CaliforniaHollywood, California; Tucson, Arizona; Eagle, Idaho; Phoenix, Arizona; and Las Vegas, Nevada.

Back in September 2022, the company announced a plan for 30 cigar retail stores and lounges nationwide. The plan is being accomplished through company-owned lounges, partnerships, and branded lounges.

Photo Credit: Supplied by El Septimo Geneva