Luciano Cigars is releasing a 4 x 40 line extension to its Underrated line known as Chicos. The Underrated Chicos is a release for those looking for a quick smoke – especially during the winter months. Underrated is the brand in the Luciano Cigars’ portfolio done in collaboration with former NBA star Ron Harper. The cigar is currently shipping from Luciano Cigars.
“While some have playfully dubbed it the ‘Dog Walker’ cigar, we proudly call it Chicos—a nod to its approachable, spirited character,” said Luciano Cigars in a press release.
Chicos is the sixth vitola in the Underrated line. The blend features a San Andres wrapper and includes Connecticut Broadleaf, Ecuadorian HVA, and Nicaraguan Pueblo Nuevo long fillers. The cigars come in 50-count boxes. Pricing keeps to Underrated’s value-pricing as the Chicos comes in at $6.00 MSP per cigar.
“With Underrated Chicos, we’ve taken our ‘Underrated’ philosophy and proven that great things often come in small packages. Sometimes, the best surprises are found in the briefest moments,” commented Luciano Meirelles in a press release.
“The market response has been incredible and Underrated is growing at lightning speed. Chicos will be a success. It is a testament to the community’s trust in our quality and innovation,” commented Ed Trevino, VP of Sales, Luciano Cigars.
“I am truly grateful for Luciano Cigars’ unwavering commitment to excellence. Every puff of Chicos reinforces why their cigars continue to set the standard. I believe I first smoked Chicos samples one year ago and I told Luciano this would be a great success,” added Ron Harper.
