This week is our 100th installment of these (mostly) monthly editorials and musings. 100 is also significant as we will also see our 100th Episode of the Prime Time Podcast, our cigar industry-centric podcast. By the end of the month, the IPCPR Trade Show will open in Las Vegas and for the tenth consecutive year, Cigar […]
Editor’s Corner #99: Thoughts on Imperial Brands Exiting the Premium Cigar Business
William Cooper Blog, Editor's Corner No Comments Altadis, Editor's Corner, Imperial Brands, Tabacalera USA
The month of April ended quite differently than I expected when it came to covering the world of cigars. An announcement was made that will potentially be the biggest cigar media story of the year – namely, Imperial Brands planning to exit the cigar industry. With the IPCPR Trade Show scheduled to start at the end […]
Editor’s Corner #98: Cigar Media Matters
William Cooper Blog, Editor's Corner No Comments Editor's Corner
April Fool’s Day is always an interesting one as we often see a run of press releases, and with the exception of one, most of them simply miss the mark. While I get the “fun” aspects of doing these April Fool’s projects, I find it ironic that some cigar companies who don’t engage in media […]
Editor’s Corner #97: Lessons Learned Part 2
William Cooper Blog, Editor's Corner 1 Comment Editor's Corner
Last month, we described a dilemma known as “The Tabernacle Syndrome”. This was defined as follows: Last month we proposed a solution to adopt more of a “first in, first out model” that would essentially determine the order in which cigars will be reviewed. It seemed like an easy solution, but as I started looking […]
Editor’s Corner #96: Lessons Learned
William Cooper Blog, Editor's Corner No Comments Editor's Corner
Last year Cigar Coop made a decision to extend our window for eligible cigars for our Cigar of the Year Countdown from one year to two years. While we do know that Cigar Journal has employed a similar concept, for the most part, we were the first online media brand to utilize the two-year window. […]
Editor’s Corner #95: Postseason 2018
William Cooper Blog, Editor's Corner No Comments 2018 Year in Review, Cigar Coop, Editor's Corner
It’s the 2018 Postseason on Cigar Coop! This is our year in review of the Cigar Industry. Our postseason coverage consists of: Cigar of the Year Countdown: We started this back on December 7th – counting down the best 30 cigars of 2018. In January we reveal “The Super Six” – culminating with the announcement […]
Editor’s Corner #94: Changes to 2019 Cigar of the Year
William Cooper Blog, Cigar of the Year, Editor's Corner No Comments Cigar Coop, Editor's Corner
As we discussed on the 11/28/18 Edition of the Cigar Industry Report, we eliminated the “Volume/Number” scheme we have been using and moved to sequential numbering. This month we start with #94 for the monthly editorial column, “Editor’s Corner.” This month, we start “Countdown ’18”, the original Cigar of the Year Countdown. This year, there […]
Editor’s Corner Volume 7, Number 12: End of the Year
William Cooper Blog, Editor's Corner No Comments Cigar Coop, Editor's Corner, Prime Time Show, Prime Time Special Edition
November 22nd is Thanksgiving, and for Cigar Coop it marks the end of the Cigar Coop Cigar Year. It’s always a busy time of the year on Cigar Coop. It’s when we start to formulate our Cigar of the Year Countdown. This is an annual tradition where we count down the Top 30 cigars for […]
Editor’s Corner Volume 7 Number 11: In Regards to Inter-Tabac
William Cooper Blog, Editor's Corner No Comments Editor's Corner, Inter-Tabac 2018
This last week I took a trip to Sweden that was not related to the cigar industry. It was at a time where many of the U.S. cigar industry higher-ups are in Europe. Typically the industry spends time in Europe in September because of the Inter-Tabac show held in Dortmund, Germany. Inter-Tabac is a tobacco […]
Editor’s Corner Volume 7, Number 10: Now Shipping
William Cooper Blog, Editor's Corner No Comments Editor's Corner
It’s no secret that when it comes to media relations, I believe (as a whole) the cigar industry falls way short in terms of being effective at it. I’ve said it once, and I’ve said it many times – each and every cigar company should be utilizing press releases as a tool to get the […]